How OpenERP Rebranded as Odoo

Why Was OpenERP Renamed to Odoo?

OpenERP had developed from its earlier identity as TinyERP into an integrated open-source business software platform. As its functionality expanded, the company wanted a brand that better represented the wider range of applications it offered.

The name Odoo reflected the platform's evolution beyond core ERP functions into areas such as content management, eCommerce, website building, and point-of-sale applications. Rather than focusing exclusively on enterprise resource planning, the brand represented a more comprehensive suite of business tools.

Odoo's New Name and Logo

The original announcement highlighted the new Odoo logo and its purple colour, which the company associated with creativity, originality, and innovation. The rebranding also included a dedicated brand-assets page to make official visual resources available.

The change was more than a visual update. It communicated the company's ambition to provide an integrated suite of business applications for organizations with different operational requirements.

OpenERP's Funding and Growth Announcement

The historical press release accompanying the rebranding announced that OpenERP had secured USD 10 million in new funding to support research and development and commercial growth.

According to the original announcement, the investment was jointly provided by venture capital firms XAnge, SRIW, and Sofinnova Partners, together with the management team. The funding was intended to support the company's continued expansion and product development.

The announcement also stated that the company had doubled its sales between 2011 and 2013 and expanded its research and development team to more than 100 people. These figures are part of the historical announcement and describe the company's position at that time.

How the Rebranding Reflected Odoo's Vision

Traditional ERP software is often associated with functions such as accounting, inventory, purchasing, manufacturing, and sales management. OpenERP's transition to Odoo reflected a broader approach to business software by bringing additional applications into the same ecosystem.

This direction allowed businesses to consider a connected set of tools for managing multiple operations, rather than treating ERP as an isolated system. Depending on their requirements and implementation, organizations could use relevant applications to support processes across different departments.

What the OpenERP to Odoo Transition Means Today

OpenERP is the former name of Odoo, and the 2014 rebranding marked an important point in the platform's development. Businesses researching older OpenERP documentation or legacy implementations may still encounter the original name.

When evaluating an Odoo implementation today, businesses should focus on the appropriate software version, required applications, compatibility, migration requirements, integrations, and ongoing support. Historical OpenERP material can provide useful background, but current implementation decisions should be based on the version and features being deployed.

Our Best Wishes to Odoo

The rebranding from OpenERP to Odoo represented an important chapter in the development of integrated business software. The broader application strategy reflected the need for organizations to manage more of their operations through connected digital tools.

At Globalteckz, we work with Odoo ERP implementation, customization, and business application requirements. Businesses evaluating Odoo can assess their workflows and identify the applications and integrations that best suit their operational needs.